DePaul University Athletics
DePaul Athletics Announces Partnership with Talkwalker
7/27/2022 11:00:00 AM | ATHLETICS, BUILDING THE DEPAUL BRAND
Blue Demons become first BIG EAST member to partner with Consumer Intelligence brand
CHICAGO -- The DePaul University Athletics Department is launching a multi-year partnership with leading Consumer Intelligence platform, Talkwalker, to hear the voice of Blue Demons fans across the world.
DePaul is the first BIG EAST Conference athletic program to partner with Talkwalker, the No. 1 Consumer Intelligence company used by more than 2,500 of the world's most successful brands. Talkwalker's powerful Blue Silk artificial intelligence platform will provide DePaul Athletics with real-time data insights on the impact of Blue Demon teams and athletes in social media that impact all areas of the athletic department.
"Raising the prominence of DePaul's national brand by providing engaging and immersive content is key to the goals outlined in our strategic plan," said DePaul University Vice President and Director of Athletics DeWayne Peevy. "Our new partnership with Talkwalker is an investment in our fanbase, ensuring we remain innovative in our communications and content. Through Talkwalker, we will be better positioned to deliver professional, immersive, and engaging experiences on social media with all Blue Demon fans."
Talkwalker insights will help DePaul Athletics learn, understand the impact, react, and help make strategic athletic decisions with social input from fans, celebrities, influencers, and news publications/blogs from around the globe:
– Fan & alumni engagement
– Fan experience
– Social media strategy
– Content creation strategy
– Public relations management
– Brand promotion, measurement and protection
– Partnerships
"We are thrilled to welcome DePaul University as our first BIG EAST partner as part of our strategic expansion in media, sports and entertainment." Talkwalker CEO Lokdeep Singh said. "Talkwalker's consumer intelligence platform will provide DePaul Athletics with real-time insights into fan conversation that will empower strategic decisions, manage public relations and grow their brand. The administration within DePaul Athletics is incredibly innovative and steadfast in their approach to growing the DePaul brand nationally and connecting with their fans in new and engaging ways."
About Talkwalker
Talkwalker is the #1 consumer intelligence company and is dedicated to helping brands close the gap between brand and consumer. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening, Talkwalker brings together market-leading social analytics and AI technology, with unstructured data expertise, and a global team of insights analysts and data storytellers.
Talkwalker enables brands to put consumers at the heart of their decision-making, empowering them to embrace smarter innovation, create more successful campaigns, and provide enhanced customer experiences. With teams around the world, Talkwalker helps over 2,500 global brands to be consumer close, and accelerate their brand growth.
To discover more about Talkwalker, visit www.talkwalker.com.
Â
