Lindsay Martin joined DePaul Athletics in August 2021 as Associate Athletics Director for Merchandise and Licensing. In her role, she oversees both the strategy and day-to-day operations of the University's trademark licensing program, while also having oversight of athletic equipment operations and serving as a member of the department's committee for Name, Image and Likeness (NIL). She serves as the sport administrator for volleyball, cheerleading and dance team and oversees the Screamin' Demons Pep Band and the DIBS Mascot Program. Additionally, Martin is a member of the department's senior leadership team.

Martin previously served as the Director of Athletic Marketing and Licensing at Butler University. At Butler, she managed the day-to-day operations of the University’s trademarks and licensing program, in addition to working with CLC and the campus bookstore. During her tenure, Butler introduced merchandise programs for historic Hinkle Fieldhouse and the Butler Blue live mascot, in addition to launching the Gallery of Memories vintage collection.

Martin’s responsibilities at Butler also included the development and execution of marketing and promotional plans, game operations and social media strategy. She acted as a sport administrator for the Butler Dance Team, Butler Cheerleading and volleyball, while also overseeing a team of student interns and the official student booster group, the Dawg Pound.

Prior to Butler, Martin spent two years at the Horizon League conference offices, handling administrative duties for men’s basketball, including coordination of community outreach programs and game operations at the men’s basketball championship. She also supervised the league’s merchandise program and served as sports information director for men’s and women’s tennis.

She is a member of the International Collegiate Licensing Association (ICLA) and recently concluded a multi-year stint as the organization’s BIG EAST Conference representative. Martin graduated magna cum laude from Butler University in 2005 with a degree in journalism/public relations.

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